miércoles, 16 de marzo de 2011

UNIT 11 MEETINGS


11.1 Taking part in a meeting.
A. Discuss these questions:
- What seems to be happening in each photo? What do you think the people might be talking about? In the first picture I think they are talking about the finances of the company, in the second one they’re in a recess talking about some pending business, the third one they’re talking about a project they want to make.
- Which of these meetings would you feel most comfortable taking part in? The first one because they are in a meeting room.
- Which of them is most unlike the meetings you have attended? Why is this the case? The second one because they are in a little table talking and that’s not the best option.
- How long do you spend in meetings in an average week? I don’t work.

D. Discuss these questions:
- What “golden rules” can you suggest to make sure meetings are successful? You need to listen everyone’s opinion and share different points of view.
- What advice would you give to someone who feels too shy to speak their mind at meetings? There’s no reason to feel yourself shy, you just need to listen what people say and give an opinion because if you don’t talk, if it’s like you weren’t there.


11.3  Different kinds of meetings
B. What kind of meeting is the best way of dealing with each one?
a) a one-to-one meeting of two of the people involved
b) a meeting of four or five of the people involved
c) a meeting of about ten of the people involved
d) a meeting of everyone involved
e) no meeting: one person should decide what to do and then inform everyone by phone or by sending out a memo

1. A large, influential customer continually pays late. Your sales manager and credit controller have politely and repeatedly complained but this hasn’t made any difference. The time has come to decide what to do about this.  A one-to-one meeting of two of the people involved.
2. In a small factory the older workers are ignoring safety rules and encouraging the younger ones to do the same. Some of these rules may be excessively cautious and the older workers’ production rates are very good.  A meeting of four or five of the people involved.
3. In a medium-sized factory, groups of workers operate as teams. One group has been getting poorer results than the other teams and verbal warnings have had no effect. A meeting of about ten of the people involved.
4. The firm is having a bad year and it will probably be necessary to make five members of the office staff redundant. The normal policy is “last in - first out”. A meeting of four or five of the people involved.
5. Someone has been leaking information about your firm’s product to your competitor. It may be a member of your staff or one of your preferred suppliers. A one-to-one meeting of two of the people involved.
6. The board requires a report on your department’s long-term plans over the next ten years. No meeting: one person should decide what to do and then inform everyone by phone or by sending out a memo.
7. The territories covered by your sales force have been unchanged for ten years. A revision of the boundaries might make the team more efficient. A meeting of everyone involved.
8. There is to be a company picnic next month and everything has to be planned and organized. A meeting of everyone involved.


11.4 We need to have a meeting
Look at these opinions about meetings. Put a tick ✔ beside the opinions you share and a cross x beside the ones you disagree with.

1.     The purpose of most meetings is to decide when the next one will take place.  x
2.     A meeting is a group of people who can decide nothing alone and who decide together that nothing can be done.  x
3.     It’s better to send everyone a memo about a new procedure that to have a meeting about it.  x
4.     Meetings help everyone to feel personally involved in decision-making.  
5.     It’s better for the boss to make a decision that to have a meeting.  x
6.     The most important person at a meeting is the chairperson.  x
7.     The most important piece of paper at a meeting is the agenda.  
8.     Most meetings are unnecessary, they’re just a way of making people feel important.  x
9.     It’s better to talk to each person individually than to call them all together for a meeting.  
10.  A meeting may be the only chance the members of a group actually have to see each other face-to-face.  
11.  Meetings lead to better decisions, because of the exchange of information and ideas.  
12.  You can never rely on the person who takes the minutes to tell the truth about what actually happened at a meeting.  
13.  More time is wasted during meetings than during any other business activity.  

QUESTION UNIT 11: HOW WOULD YOU HOLD A MEETING TO ORGANIZE SOCIAL EVENTS (A COMPANY PICNIC, A DEPARTMENTAL PARTY, A GROUP SOCIAL EVENING, A CLASS EXCURSION, A CONGRESS?)


To organize an event you have to plan it, set some goals and be sure what are your stategies for success. Then you have to design the event with the purpose to catch people’s interest, for example, in the meeting you can present a video or some pictures about the idea of the event, this way people is going to like it. After that you can write everything about the event: what are the activities, how is going to be designed the menu (food), etc.
Then it’s time to promote it, you can write an article for a newspaper, magazine or a newsletter or contact a radio station or some TV channel.
This way your event is going to be successful.

miércoles, 9 de marzo de 2011

UNIT 10 MARKETING


10.1 The marketing mix
A . Make a list of seven products (goods or services) that are produced or provided in your city or region.
1.- Sierra azul water
2.- Dulce de mango
3.- Blown glass
4.- Cinepolis
5.- Suburcabos
6.- Universidad del Golfo de California
7.- Machaca burritos

B. Discuss these questions about some of the products you’ve listed:
• What competition does each product face?
This local products have a lot of competition against USA products because we are in a touristic place.
• What is the image of each product?
-       Sierra azul water is 600 ml botted water.
-       Dulce de mango is a very delicious candy made with mango (obviously).
-       Blown glass is made on “the glass Factory” , it has a lot of colors and shapes.
-       Cinepolis is a famous movie theather here in Cabo.
-       Suburcabos is a bus company that goes to Cabo San Lucas to San José del Cabo.
-       Universidad del Golfo de California is an important university here in Cabo which has very good careers.
-       Machaca burritos are made with onion, chile, tomato and the famous shredded meat called machaca.
• What is the image of the company that produces it?
All of these are local products, so what they want to announce is quality, taste and an excellent image.

C. Fill in the gaps in the sentences with the words on the list.
1. What is “the marketing mix”?
The marketing mix consist in “the four Ps”: providing the customer with the right PRODUCT at the right PROMOTION , presented in the most attractive (PRICE), and available in the easiest way (PLACE).
2. What is a “product”?
A product is not just an assembled set of components: it is something customers buy to SATISFY a need they feel they have. The IMAGE and the DESIGN of the product are as important as its specification.
3. What is “price”?
The product must be priced so that it COMPETES effectively with RIVAL products in the same market.
4. What is “promocion”?
The product is presented to customers through advertisement (e.g. TV, COMMERCIALS, RADIO SPOTS, NEWSPAPER ADVERTISEMENTS, POSTERS, packaging (e.g. design, LABELS, MATERIAL), publicity, P.R (PUBLIC RELATIONS) and personal selling.
5. What is “place”?
Your product must be available to customers through the most cost-effective channels of DISTRIBUTION. A consumer product must be offered to END-USERS in suitable retail OPPORTUNITIES, or available on HIRE PURCHASE or by MAIL ORDER.
6. What is meant by “ S.W.O.T.”?
A firm must be aware of its STRENGTHS and WEAKNESSES and the OPPORTUNITIES and THREATS it faces in the market place.

D. Which of these opportunities and threats do firms in your regions face in the next two to three years?
·      Competition from other local firms, or from other regions.
·      Rise or fall in demand.
·      New technology

10.2  Advertisment and commercials
B. Study the advertisement on the next page and discuss these questions.
• What exactly is the product being “sold”?
Ice cream, maps and guides, vacation trip.
• How well does each ad succeed in the four stages of “AIDA”?
Very well
• What kind of customers is each advertisement directed at?
General costumers.
• What is the “Unique Selling Proposition”?
They make you be interested in the product and the things they have.
• What changes would have to be made to the style or tone of the ads to make them suitable for your country?
None.
• Which is the “best” ad, do you think? Why?
The ice cream ad because everyone likes them! J

C. Show the ads you have cut from magazines and newspapers to the members of your group.
• Target customers:
Tourists and locals
• The USP of the product:
Better quality and a lower price than the competition.
• How the ad works in terms of the four stages of “AIDA”
They use them to draw attention and the posters look like a nice place to visit.
• How the style would have to be changed for other markets
They could be a little more serious.

10.3 Promoting products and brands
A. Which of the following methods are used to promote each of them?
Brochures, catalogues, leaflets, word of mouth.
- Which methods would probably not be suitable?
Sports sponsorship, packaging.

1. Can you name ten well-known brands wich are their competitors?
Coca-Cola – Pepsi
Kellogg’s – Nestle
McDonald’s – Burger King
Kodak – FujiFilm
Swatch – Omega
IBM – Microsoft
American Express – Visa
Sony – Panasonic
Mercedes-Benz – Cadillac
Nescafe – Café el Marino

• Name another five famous global brands. What products are they connected with?
LG – Whirpool
Google – Yahoo
Motorola – Nokia
Nike – Adidas
Chanel – Louis Vuitton

2. Here are five famous luxury brands.
• Dunhill
• Louis Vuitton
• Cartier
• Montblanc
• Lacoste

What are they famous for? Why do people pay so much money for these brands?
Because people like the quality of the products and they would pay anything just to get them.

10.5 Marketing your own region
A. How much of this information is relevant to marketing your own region?
It is very relevant to know how many people come from other countries because according to their culture we can have an idea about who they are and this way we can satisfy their needs.

B. Decide:
• Who are your potential consumers?
Americans and Canadians.
• What are the main features and benefits of your product?
Excelent service, modern infrastructure.
• What are the main features and benefits of your competition?
Perfect geography ubication, excelent infrastructure.
• What is the “unique selling proposition” that makes your product special?
I think it’s people who give support to the product and it makes the product something different.
• How can you inform customers about your product?
Internet, TV, radio, newspaper.
• What positive points about regions should you stress?
It’s an important touristic city.
• What misconceptions about your product should you try to correct?
Cabo San Lucas is a very safe city.